Kamis, 01 Januari 2009

The New Harvard Business Review Online


Thanks again for all the terrific and constructive comments you left last week for our sneak preview of the HarvardBusiness.org homepage. The HarvardBusiness.org team is discussing the comments and reviewing next steps. This week, we want to give you a preview of the homepage for Harvard Business Review online and hear what you think.

In the past, we focused mostly on the content from the print pages of the magazine on HBR online. Our goal with the HBR online redesign is to give HBR readers and those new to HBR a rich, interactive experience with the content from the magazine but a lot more. Some examples: With the redesign, the HBR area on HarvardBusiness.org will showcase original blog posts by the magazine's editors; new interactive tools; and new content collections aimed at helping HBR readers solve their most pressing managerial issues.

Here are four things we hope to accomplish with this redesign:

1. Surface more content and allow you to get to it faster. Right now, the majority of the HBR site is dedicated to a single issue of the magazine. In the new design we want to allow people to get to the current issue quickly (via the "Current Issue Index" in the top center of the new page) but also to show you the breadth and depth of both the HBR archive and the new interactive elements.

2. Respect your time. We are using the "shuffle deck" approach in the main content area (shuffles through a number of different stories) but we wanted to respect your time and make it easy for you to navigate the site and discover the content that's most useful to you.

3. Get you up-to-date content. People think about leadership and management issues more than once a month, and we want to create a resource that helps or inspires you when you need or want it the most, with up-to-date and contextualized content. We plan on updating the HBR area frequently, and will roll out ways in the months after launch for you to receive updates when topics of interest to you appear on HBR online.

4. Help you connect the dots. We want to provide you more ways to engage with the concepts in HBR. On the new site you'll find brief summaries of the articles linked within the articles. You'll find interactive tools to help you assess how you might score on an author's diagnostic, with recommendations on how to better--or retain--your score. You'll find video clips of authors explaining key concepts.

Here's the link to the new Harvard Business Review homepage.

Questions for you: Do you think we accomplished the goals we set out to reach? Do you find these enhancements useful? Would you be more likely to visit this area on a regular basis? What's missing?

We look forward to hearing your thoughts.

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